Revecore, the leader in healthcare revenue recovery services, today announced the hiring of Tracey Campbell as Vice President of Marketing to lead all marketing and branding efforts. Campbell will be responsible for positioning the company for growth in the revenue recovery and complex claims niche of the revenue cycle market.

With nearly 20 years’ experience in marketing, branding, public relations and event management, Campbell will drive the rebranding initiatives for the alignment of Bottom Line Systems and Medical Reimbursements of America under the Revecore brand, strengthen Revecore’s market presence to help drive the next level of growth for the combined organization and support the sales team.

“With her extensive experience in branding and marketing, Tracey will play a key role in fostering brand awareness, gaining exposure for the new Revecore brand and helping us to continue our dedication to hearing the voice of our customer,” said Michael Ford, Chief Development Officer of Revecore. “For the past six months we have been expanding our business development team to support our national growth initiatives. As the Revecore brand grows, Tracey’s role is more important than ever. We are thrilled to have her on our team.”

Before joining Revecore, Campbell served as a marketing consultant responsible for crafting marketing and business development plans for diverse global industries, and has held various corporate and agency marketing positions.